Do I need a website if I have a Google Business Profile?

• It sits where people already look. Your Profile can appear on Google Search and Google Maps when someone searches your name or the kind of work you do nearby.
• The basics at a glance. Opening hours, your phone number, your address or service area, a button to call and directions to your door.
• Photos and reviews. Customers see pictures of your work and what other customers wrote about you.
• It costs nothing. Creating and managing a Business Profile is free.

None of that is a reason to skip it. If you have not claimed your Profile yet, do; if you have, keep it accurate.

• Let you decide what shows. Google controls the layout and chooses what a searcher sees first, and it can change both without asking you.
• Hold the detail. There is limited room to explain each service, what it includes and every town you cover. A website can give each of those its own words.
• Take a quote request of your own. A Profile can show your phone number and website link, but it is not a quote form that lands in your inbox with the details you ask for.
• Reach beyond Google. Your Profile lives on Google. Bing, Apple Maps and many AI assistants lean on other sources, often including your website. Where customers look sets out which service reads what.

For a few years Google let a business make a simple free website from its Business Profile, on a business.site address. Google turned those websites off in March 2024. Visitors were redirected to the Business Profile until June 10, 2024; after that, the old addresses stopped working.

If your Profile's website field still points at an old business.site address, or is empty, it is sending curious customers nowhere. Google no longer builds that page for you, so the website has to come from somewhere else.

Sources: Search Engine Journal, February 29, 2024, quoting Google's statement, and TechRadar.

1. Put your website address in the Profile's website field. That link is how a searcher gets from the map to the page you control.
2. Use the same facts on both. The same business name, phone number, hours and service area, written the same way.
3. Change both together. New hours, a new phone number or a new town: update the website and the Profile on the same day.

Why the match matters is answered in the checklist guide: see should my website have the same information as my Google Business Profile?

1. Search your business name on Google. Does your Profile show up, with today's hours and the right phone number?
2. Tap the website link on your Profile. Does it open a working page that you control?
3. Put your Profile and your website side by side. Do the name, phone number, hours and service area match word for word?
4. Can a customer read every service you offer and every town you cover, in plain text, on your website?
5. Can a customer ask for a quote without calling, and does that request actually reach you?

Two or more answers you did not like is the sign to fix the website first, then the Profile.

Busifier builds the website half and keeps it current. Every page gets titles, descriptions and structured data naming your services and towns, plus a sitemap. On the first setup step you can find your business on Google Maps, and Busifier fills in what Maps already shows; you check each detail before it goes on your site. When your site goes live, Busifier tells Bing and Google Search Console about your pages so search engines find them sooner. Busifier does not promise rankings.

After your site is live, your dashboard gives you a checklist of free places to list your business (Google, Apple Maps, Bing, Facebook, Yelp and Nextdoor), with a link for each and your business details ready to copy. Search engines and AI assistants decide where your business appears. Busifier does not manage your Google, Bing or Apple listings for you.

$29.99 per month plus applicable sales tax, with no setup fee, and $0 until your approved site is live. See how it works or get started.